CRM and Customer Data Manager

About the role

Do you have a passion in managing CRM, Customer Data and Email Marketing?

Are you looking for a fun and fast-paced environment to work in, with great benefits?

Are you looking for a business that is financially stable and has very exciting growth plans?

The Why...

Join Hollywood Bowl Group as an CRM and Customer Data Manager, in return you’ll get:

• 10% annual bonus
• 50% off food when you are working in centres
• Free bowling / golf game vouchers every month
• 30% discount off food and drink for you and up to five friends
• Optional pension plan
• Ongoing training and development
• Access to our Employee Assistance Programme (EAP) for you and your family
• Well-being training to support you in the workplace
• Opportunity to join our healthcare cash plan
• Financial long service awards
• £15 donation to our charity partner you complete your induction
• Enhanced maternity, paternity, adoption, and shared parental leave benefits

The What...

Our customers and the relationship we have with them is important to us, that's why we're looking for someone with a proven track record in all aspects of managing CRM, Customer Data, and Email Marketing. It is essential you have the technical skills, credibility and experience in a fast-paced e-commerce business that will allow you to continue to drive the business forward at a rapid rate, with the ability to influence and engage at all levels will be key to your success.

To be successful as a CRM and Customer Data Manager, you'll have:

• Highly numerate (minimum GCSE Maths Grade C/4)
• Strong understanding of current CRM concepts, strategy and best practice including CDPs, marketing automation, email marketing best practice including deliverability and reputation management, customer data management
• 3+ years previous experience in a similar role in a fast paced, commercially focused, e-commerce business including line management experience
• Passion and track record for working with CRM and marketing automation systems and agencies to deliver fantastic customer experiences
• Good knowledge of third-party reporting tools and analytics platforms including Google Analytics
• A high degree of data literacy including advance MS Excel skills for routine reporting and analysis
• Passion for championing the customer and using insights to drive customer experience improvements across the customer journey
• Experience of using CMS tools and developing and managing CRM content
• Management of external agencies including CRM, CDP, marketing automation and personalisation, database, design and development
• Developing content strategies
• Analysis the effectiveness of initiatives including pre and post evaluations
• Experience of budget management
• Degree educated or equivalent qualification or experience

Desirable:

• Experience of using Bloomreach (Exponea) or similar CDP
• Good knowledge of and experience in digital marketing channels, including but not limited to social media, search engine optimisation and performance media
• An understanding of HTML and Jinja
• Marketing qualification
• Multi-site e-commerce

The Who...

Hollywood Bowl Group has a passion for bringing families and friends together for affordable fun and healthy competition.

Following our listing on the main stock market in 2016 we became Hollywood Bowl Group, seeking out the perfect locations for our bowling and golf centres nationwide. We formed our customer proposition, built on real feedback, and went from strength to strength with our in-centre game technology and online scoring systems.

Now with 71 centres across the UK and 12 centres in Canada, operating under the Hollywood Bowl, Puttstars and Splitsville brands, we’re proud to be ambitious market leaders in experiential family entertainment.

We continue to expand our estate and look for profitable opportunities to grow, with an average of three new sites opening each year.

At Hollywood Bowl Group, we value diversity and inclusion, and we’re committed to creating a working environment that promotes equal opportunities. Individual differences and the contributions of all employees are recognised and valued and we believe that a diverse and inclusive workplace makes us a more relevant, more competitive, and more resilient company.